Asset Department is introducing a new approach to building your digital asset library.
After more than 20 years working both in-house and as freelancers, we've learnt that the most valuable work doesn't come from simply turning up and taking photos. It comes from understanding how your organisation communicates, how your marketing team works, and strategically building the assets you'll actually need and use over the months ahead.
That's why we're taking a more consultative approach. By investing more time in planning and understanding your business, we can reduce duplication, create more purposeful assets, and build a library that continues to provide value long after the shoot is finished.
The result is a library of photography and video that gives your team the flexibility to communicate your brand consistently, respond quickly to new opportunities, and spend less time searching for the right content.
How it works:
While one-off shoots have their place, our focus is on long-term partnerships through ongoing annual asset programs — giving us the deeper brand understanding needed for stronger creative alignment and greater long-term value.
We start by understanding your brand, products and market positioning, then build a strategic annual plan tailored to your business. We manage the full process — planning, production, editing and delivery — resulting in an organised asset library your team can draw on quickly for campaigns and new opportunities throughout the year. Where needed, we can also help deploy assets across your marketing channels.
We work with organisations across engineering and mining, government, health, education, science and technology, hospitality, and property, building asset libraries that support marketing, communications, recruitment and reporting.
See Packages Below
Packages
Quarterly Annual Package 1
A focused, high-impact shoot designed to build the essential foundation of your visual asset library.
Ideal for capturing core brand imagery, key team moments, and a strong set of versatile assets that can be used across your website, social media, and marketing materials.
Best for: refreshes, smaller teams, or building an initial asset base.
Quarterly Shoot:
1 Day Shoot - Cover ~10 core business functions planned into a day shoot. Up to 2 locations
Deliverables:
60 sec Video
3 × 15 second proof points.
Approx 30 high resolution Images (Usage 2 years)
From $3,500 + GST Per qtr.
Final pricing depends on shoot complexity, locations and deliverables required — get in touch for a tailored quote.
Makeup artist, props, wardrobe can be included at additional cost.
Quarterly Package 2
A deeper, more comprehensive build out of your brand asset library.
Across two shoot days, we capture a wider range of environments, people, products, and storytelling moments—creating a highly versatile and scalable library designed to support ongoing marketing activity.
Best for: growing brands that need consistent, high-volume visual output across multiple channels.
Quarterly Shoot:
2 Day Shoot - Cover ~15 core business functions planned into a 2 day shoot. Up to 4 locations
Deliverables:
2 × 60 sec Video TBC
5 × 15 second proof points.
Approx 60 high resolution Images (Usage 2 years)
From $6,500 + GST Per qtr.
Final pricing depends on shoot complexity, locations and deliverables required — get in touch for a tailored quote.
Makeup artist, props, wardrobe can be included at addtional cost.
Custom Asset Strategy (Consultation)
A fully tailored, ongoing partnership.
We start with a deep dive into your business, brand, and marketing objectives, then design and execute a long-term asset strategy. This includes planning, production scheduling, multi-phase shoots, and optional ongoing support for deployment and content rollout.
Best for: established brands, multi-location businesses, or teams needing a continuous stream of strategic visual assets.
POA