Welcome to Asset Dept

David French has spent 20 years as a photographer and videographer working across the commercial and advertising space—building a practice defined by craft, instinct, and an eye for what's real.

Asset Dept is that experience, packaged. A new offering for select clients who want more than a supplier—they want a partner who brings two decades of experience directly into their business, in service of work that's built to matter.

From single shoots to full campaigns, our capabilities and team scale up or down to match what the work actually needs—so you get the right team and the right resourcing, every time.